Saturday, March 12, 2016

Betcha Can't Buy Just One - BUSINESS

BUSINESS:
The goal of every business is to get their customers to buy more of their product while at the same time convince the customer to be happy about buying twice as much as they intended.

Lay's has found a way to compel you to buy at least two (or even up to eight) bags of chips instead of only one. They lure you in by instilling in you the sense that you're making a difference in the direction of the company. In other words they give you a voice. Lay's marketing pitch is "Do Us a Flavor" and asks you to help determine the next permanent flavor in their line-up of chips.


The first contest took place in 2013 and pitted three flavors against each other: sriracha, chicken and waffles, and cheesy garlic bread.  You simply bought a bag of each and went out to their website to vote on your favorite. Cheesy Garlic Bread won that year, and the marketing campaign was so successful, Lay's brought it back in 2014 and 2015.

The most current one involves eight different flavors in what appears to be a kind of bracket contest. The eight flavors are pitted against each other in pairs and you can vote for you favorite of the two at www.flavorswap.com. As an added bonus, you're entered into a contest and eligible to win cash.

It's a great marketing scheme, and one that can continue into each successive year with many options, including bringing back second place finishers and pitting them against each other. Don't be surprised to see other companies adopt this strategy (if some haven't done so already).

Until Next Time,
Watch these two cute rambunctious kids take on a Pringle's Chip Challenge (one of my favorite brands of chips).
 

Chiply Yours,
Michael